More women are opting for a boost on the beach this summer, with Debenhams reporting a boom in sales for 'boob-job bikinis'.
The perfect answer for those looking to increase their bust, the Red Herring bikini contains cleavage enhancing gel-filled cups, which give a more natural look compared to traditional padding.
The style initially hit the shelves three months ago, and has since seen sales rise by a massive 80% in comparison to its non-enhanced counterparts.
Debenhams swimwear buyer Amanda Wain commented: 'Research into women's lingerie shopping habits revealed that 45 per cent of all A to C cup bras sold are now enhancing... With padded and push-up bras among the biggest growth areas in lingerie, we felt now was the perfect time to try these gel-filled bikini tops which give the same effect.
'But even we have been taken aback by the surge in demand.'
At £16 for the top and £6 for the bottom, it's certainly a much cheaper, and far less painful, alternative to the surgeon's knife!