Anjana Productions on Wednesday, the October 21, 2009, launched Ram Charan Teja’s third film at HICC in Hyderabad. This forthcoming film with working title ‘Orange’ is to be directed by Bommarillu Bhaskar and produced by Nagababu featuring Ram Charan Teja, Genelia D’ Souza and Kajal Agarwal.
The star-studded event brought together popular celebrities like Megastar Chiranjeevi, Dasari Narayana Rao, K Raghavendra Rao, D Ramanaidu, Venkatesh, Srikanth, Allu Arjun, Rana, Nikhil, Sivaji, Dil Raju, SS Rajamouli, Puri Jagannath, VV Vinayak, Srinu Vytla, Kodi Ramakrishna, Krish, Chota K Naidu, Surender Reddy, B Gopal, Mehar Ramesh, Sr politician Harirama Jogaiah, Edida Nageswara Rao, C Kalyan, KS Rama Rao, Paruchuri Gopala Krishna, A Kodamrami Reddy, KL Narayana, Shyam Prasad Reddy, Gemini Kiran, Uttej, Brahmaji, KC Sekhar Babu, etc.
K Raghavendra Rao directed the first shot, while Dasari Narayana Rao tapped the clap board and D Ramanaidu switched on the camera. Later a press conference was held to brief the details of the film.
Allu Aravind said that there is massive responsibility on Bhaskar and Ram Charan to live up to the expectations of the audience since Ram Charan’s previous film ‘Magadheera’ was an astounding hit. He added, “Since the movie is going to be made with top technicians, I hope the film will turn up well”.
Nagababu said, “Bhaskar is known for his simple, pure and realistic films with subtle approach. While Ram Charan’s 1st two films ‘Chirutha’ and ‘Magadheera’ were made of mass oriented subject. Having tasted success with this genre, he now wanted to prove himself as an all-rounder. Therefore he now wants to try his hand on a different genre and opted to do a film with Bommarillu Bhaskar. The regular shooting will begin in November with the first schedule in Hyderabad. Then the unit will move on to Australia for its next schedule in December and January. We will wind up the shooting with the final schedule again in Hyderabad. Genelia and Kajal Agarwal are playing the lead ladies. We will announce the remaining cast very soon”.
“I thought my level of responsibility on Ram Charan Teja will grow too big before watching ‘Magadheera’. But now I am pretty confident that I can reach the expectations of the people. The subject I am dealing with is entirely different from that of ‘Magadheera’, hence I will be portraying Ram Charan on a different angle. I am grateful to Nagababu for supporting me in getting good technicians. This is the 3rd film for Ram Charan and me as well. So it is going to be more challenging for us as we are looking for a hat trick”, said Bommarillu Bhaskar.
Ram Charan revealed, “As you all know my first two films are of mass oriented subjects. Since I do not want to do films in stereotype, I have chosen a romantic subject. Bhaskar has a good grip on such subjects, so I decided to do my next film with film after ‘Magadheera’. We were discussing about this project during the making of ‘Magadheera’ and finally I approached my uncle Nagababu with the idea because he is the one who is close to me after my parents. He too liked my idea of doing films from different genres and immediately gave his nod after listening to the script. I am delighted to do a film on his banner”.