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The association will allow us to add NDTV's

"We are the largest OTT provider for Indian content in the world, while the NDTV group is the preferred news channel for Indian expats worldwide. The association will allow us to add NDTV's popular news and lifestyle programmes to our offerings and will improve the selection choices for our users.

"We are confident of satisfying all India-centric news-related requirements of our subscribers with this partnership," YuppTV Founder and CEO Uday Reddy said.

YuppTV will also make the channels' programmes available for view for up to seven days on its platform.

"We are pleased to partner with YuppTV, a leading digital content destination for Indian expats and this association will serve to add even more options for the YuppTV users and allow its users with anytime, anywhere access to our channels," said Rahul Sood, Head, Network Distribution and Affiliate Sales, NDTV.



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