YuppTV launched its services in April last year first in metro cities

YuppTV launched its services in April last year first in metro cities, and then expanded to other cities. It offered its digital streaming services for free for a few months, with plans to introduce its ad-free subscription model. The streaming provider also offered a set-top box, which allowed users to connect it to a normal TV set. The service, charges its users a month in advance and then on a pro-rata basis, depending on the date of subscription and also offers a free 7 day trial. Its Hindi packs are priced at $10 and $15 monthly. The YuppTV India site offers daily, weekly and monthly passes for Rs 5, Rs 30 and Rs 100 respectively.

Funding: YuppTV had raised $2.5 million from angel investor Sashi Reddi, who also picked up 10% stake in the company, in April last year. At that time, the company claimed to have over 6 million users, though the number of paid users were low.

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